Crash and Burn Season: The Gloriously Inevitable Collapse of Every January Influencer and Why We Can't Look Away
Every January, thousands of influencers announce they're becoming a new person. By February, they're eating gas station sushi in a McDonald's parking lot and we are absolutely riveted. This is the psychology of watching self-improvement content creators publicly detonate their own promises — and why the algorithm has decided your misery loves extremely specific company.